Marketing and operations for cybersecurity firms, MSPs, law firms and healthcare practices.
Easy to find.
Built to grow.
Your next client will search, compare two or three firms and read your website before they call. We build and run the brand, website, SEO and social media that decide whether that call comes to you. When the work grows, we help you build the team and systems to handle it.
15+businesses helped reach their growth targets
The audit is free and comes back in writing within two business days.
Google position, before and after
Position 1 is the top result
Recent resultsFigures from Google Search Console and public SEO data.
Read the case studies90 to 6
Cynexlink's average Google position, over six months
4K to 24K
Cynexlink's website visitors over the same six months
81 to 4
Halden & Kerr's average Google position, in eight months Name changed for privacy reasons
Top 5
Three MSPs and two law firms, up from positions in the 70s to 90s
Services
Marketing and operations from one team
Most firms hire a designer for the logo, a developer for the website, an SEO contractor and someone for social media, then spend their own time keeping them aligned. We plan and run all four as one program, with one point of contact and one monthly report. When the business behind the marketing needs to grow too, an operating partner works with you on management, hiring and systems.
All servicesBrand Strategy & Identity
Rebrands, brand refreshes and brand separation. Positioning, messaging and a visual identity your team can apply without us.
Rebranding · Brand refresh · Messaging · Brand guidelines
Website Design & Development
Custom WordPress websites with service and location pages, fast load times and inquiry forms connected to your inbox and CRM.
Web design · Development · Site migration · Accessibility
Search Authority & AI Visibility
Technical, local and on-page SEO, articles written with your experts, and the mentions on other sites that get your firm named in AI answers on Google, ChatGPT and Perplexity.
SEO · Local SEO · Generative engine optimization · AI Overviews
Strategic Operating Partner
For owners whose business has outgrown the people, systems and habits that got it this far. A senior operator sets the priorities, runs the operating rhythm and builds what is missing.
Fractional COO · Scorecards and 90-day plans · Roles and procedures · Hiring
Social Media Management
LinkedIn, Facebook and Instagram run from a documented plan: content themes, branded templates, a posting calendar and monthly reporting.
LinkedIn · Facebook · Instagram · Carousels
Campaigns & Paid Media
Campaign strategy, creative and landing pages for launches and lead generation, with ads managed on Google, LinkedIn and Meta.
Campaign design · Google Ads · LinkedIn Ads · Meta Ads
Industries
Built for industries where trust decides the sale
Our clients sell services people buy rarely and research first. We know how their buyers search, what they check before they call, and which rules apply to the marketing.
MSPs & managed IT
Service, location and industry pages that match how business owners search for IT support, backed by reviews and a LinkedIn presence for your founders.
MSP marketingCybersecurity & compliance
Framework and service pages for SOC 2, HIPAA and CMMC buyers, and technical content your analysts will put their names to.
Cybersecurity marketingHealthcare & health insurance
Provider and location pages, Google Business Profile, reviews and online booking, with analytics set up so patient information stays out of ad platforms.
Healthcare marketingDental practices
Treatment pages for implants, clear aligners and veneers, reviews after every visit, and booking and call tracking tied to new patients.
Dental marketingMed spas & aesthetics
Treatment pages with pricing guidance, Instagram content in your brand, and before-and-after galleries built with client consent.
Med spa marketingSenior living
Care-level and pricing pages, local search and tour scheduling for assisted living, memory care and independent living communities.
Senior living marketingLaw firms
Practice-area and location pages, attorney bios and local SEO, written to your state bar's advertising rules.
Law firm marketingFinancial services & insurance
Plain-language product pages, licensing disclosures in every template, and brand separation when one line of business needs its own name.
Financial services marketingCase studies
Selected case studies
Three of our case studies, from MSPs, law firms and health insurance. Every figure names its source.
90 to 6
Average Google position in six months
Cynexlink
Cybersecurity and managed IT · Orange County, California
Search strategy, content and social media rebuilt around the services buyers search for. Website visitors grew from 4K to 24K.
Read the case study81 to 4
Average Google position in eight months
Halden & Kerr Name changed for privacy reasons
Business law · Eight months
Practice-area pages, full attorney bios and articles from the firm's lawyers moved a business law firm from page nine to the top 5.
Read the case study80th to 33rd
Google position in three months
Planman Health Insurance
Health insurance · Delray Beach, Florida
Moved off a shared financial services website onto its own domain, website and social channels. Traffic rose from 437 to 2,764 within two months.
Read the case studyHow we work
What happens after you get in touch
Audit
Weeks 1 to 2
We review your website, rankings, competitors, Google Business Profile and social channels, then send a written audit with priorities.
Plan
Weeks 2 to 4
We agree on goals, scope and the numbers we will report on. You get a 90-day plan with deliverables and dates.
Build
Months 1 to 3
Brand, website and content work begins. Every deliverable comes to you for review before it goes live.
Run and report
Every month
SEO, content and social run on a calendar. Each month you get a report and a review call covering rankings, traffic, inquiries and next steps.
Your accounts stay yours
Domains, hosting, analytics, ad accounts and social profiles are set up in your name.
Figures with sources
Every number we report names where it came from: Search Console, analytics, your CRM or public SEO data.
Compliance in the build
HIPAA-aware tracking, bar advertising rules, licensing disclosures and security hardening are on the launch checklist.
One point of contact
One strategist runs your account and coordinates design, development, SEO and content.
Pricing
Pricing you can see before the first call
Start from one of three packages, add or remove services or an operating partner, and the monthly and one-time totals update as you go.
Foundation
For firms that need a new brand and website before anything else.
- Full rebrand
- Website, up to 20 pages
- Analytics and conversion tracking
- Website care after launch
$42,000one-time
plus $500 a month
Growth
For firms with a sound website that need more search traffic and a steady presence on LinkedIn.
- Regional SEO with 4 articles a month
- LinkedIn-led social media
- Analytics and conversion tracking
- Website care
$7,500/month
plus $2,500 one-time
Authority
For firms that want to lead their market in search and build the operations to handle the growth.
- Regional SEO with 4 articles a month
- LinkedIn-led social media
- Strategic Advisor: a 90-day plan and weekly scorecard
- Website, up to 20 pages
- Analytics and website care
$9,900/month
plus $22,000 one-time
Add an operating partner Included in Authority, and available with Foundation and Growth. Senior operating leadership for the business behind the marketing.
How it works- Strategic Advisor$3,500 a monthTwo working sessions a month
- Fractional Operating Partner$10,000 a monthAbout one day a week
- Embedded Operating Partner$18,000 a monthTwo to three days a week
Led by Margret DeBruyn, Chief Operating Partner. Meet Margret
Packages are built for firms investing $5,000 to $10,000 a month. Monthly programs have a six-month minimum, then run month to month. Ad spend is billed by the ad platforms. Prices in US dollars.
Build your packageFAQ
Questions firms ask before they hire us
Timelines, cost, ownership, compliance and operations.
Which industries do you work with?
Managed service providers and cybersecurity firms, healthcare and dental practices, med spas, senior living communities, law firms, and financial services and insurance. We also work with other professional firms that win clients on trust.
How long does SEO take to show results?
Rankings and impressions usually start moving within 60 to 90 days. Planman Health Insurance went from 80th to 33rd on Google in three months, and Cynexlink's average position went from 90 to 6 over six months. Three MSPs and two law firms in our case studies moved from positions in the 70s to 90s into Google's top 5. Competitive searches take longer, which is why monthly programs have a six-month minimum.
What does an engagement cost?
Packages are built for firms investing $5,000 to $10,000 a month. The Growth package (regional SEO, LinkedIn-led social media and website care) is $7,500 a month, and a full rebrand with a new website starts at $39,500. Authority includes an operating partner, and one can be added to any other package from $3,500 a month. The pricing page shows the totals for any combination before a call.
Can you work with our existing website?
Yes. Every engagement starts with an audit. If your current site can be fixed, we fix it. If rebuilding would cost less than patching, the audit shows why, with numbers.
Who owns the website, content and accounts?
You do. Domains, hosting, analytics, Search Console, ad accounts and social profiles are set up in your name, and we work inside them with delegated access. If we part ways, everything stays with you.
How do you handle HIPAA and bar advertising rules?
For healthcare clients, we set up forms and analytics so patient information is not passed to advertising platforms, and we use vendors that sign business associate agreements wherever patient data is involved. For law firms, we write to ABA Model Rules 7.1 to 7.3 and your state bar's advertising rules.
In both cases your compliance lead or a lawyer at your firm approves content before it goes live. We don't provide legal advice.
Do you guarantee rankings?
No. Nobody controls Google's results. We commit to the work, the timeline and reporting you can check against Search Console yourself.
Do you help with operations as well as marketing?
Yes. A Strategic Operating Partner works with owners on management, hiring, systems, revenue processes and the owner's role, as an advisor, a fractional COO or an embedded leader. Authority includes it at the Advisor level; it can join any other package or run on its own.
Free audit
Send us your website. We'll show you what we would change, and why.
Enter your website address, like yourfirm.com.
Written audit within two business days. No obligation.